about
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Visual Drugstore is a design agency specialized in the creation of outstanding moments and experiences. The following part of an interview with Visual Drugstore CEO, creative director and owner Markos Aristides Kern probably is the easiest way to understand what we do. What is Visual Drugstore? Well, first of all it´s a playground for crazy ideas. We´re a partner brands and companies can turn to if there looking for something special or outstanding. And what is it that you offer? People always ask us what it is we actually do. Well, thats actually not that easy to define since we´re always focused on the project or message instead of the tools we use. Course of that the final outcome of the project can differ from a media installation, stage design, an interactive setup, sculpture, media or show to almost any kind of production. The most important part for me is always the emotional experience we provide with our work, no matter what media we use to get there. All in all I´d say we´re an creative consultant for almost every type of project, also taking care of a high quality production in-house. |
What do you mean by in-house? Over time I very much realized that the type of projects we do and especially the bandwidth of tools, programs and field of activity require very skilled creatives that occupy oneself with these topics full time. If you do as much testing, research and development as we do, a classical agency hiring freelancers or sub-contractors for important parts like programming or content is no solution. Because of this our team currently consists of 18 people and we´re still hiring. Great designers, programmers, cutters, technicians, producers and project managers are mandatory if you wanna be that flexible and work on a high quality standard as we do. Being that flexible I imagine your projects can be quite complicated, right? Normally they really would, but since we´re doing this for quite a while now, the way we work with the client is very clearly laid out and we created many employed processes to make our work easier and better. One of the main aspects we offer our client is the crazy ideas of nutty and ingenious creatives, combined with a highly professional implementation and mutual understanding. |
You also do many own projects with no client or brand behind, how does that work? First of all, we always work on projects of our own all the time and many of them actually lead to projects for clients or brands at some point. Probably two thirds of the concepts we do are based on clients or brands, the rest is developed from scratch before we actually have somebody in mind to produce it with. And then, of course, there´s also the special ones I like to keep for ourselves, such as a media art expedition to the Sahara desert or Antarctica.  Markos Aristides Kern CEO, creative director & owner |